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1 | The advantages of development of professionally significant qualities of students in project activity are considered, as well as the example of introduction of student’s projects in the proposals of tourist firms of the Oryol region is shown. The process of implementation of the project assumes the solution of a number of the tasks allowing to establish recreational and tourist needs of the region; to reveal preferences, forms, types of active holiday and awareness of subjects in them; to involve as many subjects as possible in recreational and tourist activities; to estimate efficiency of the activity. The project is being developed within the disciplines of the curriculum and an optional course. Protecting the project before the employer gives a chance to implement the project in practice. The questionnaire, developed by the authors to assess the effectiveness of the developed projects, allowed to identify important criteria that contribute to their implementation in the economic activity of tourist organizations. These criteria include profitability, relevance and social significance, innovation and author’s creativity, logical choice of form and organization, communication with the target and non-target audience. The result of training sessions was the implementation of three developed projects in the activities of the tourist operator of the Oryol region – LLC “S afari”. Keywords: project activity, professionally significant qualities, tourism, interaction with employers | 701 | ||||
2 | The issue of developing a technology for optimizing the resource component of the professional and personal development of a specialist in physical education, which have been updated in connection with digitalization trends in the educational system, is considered. The characteristic of didactic communication in the form of transmission and reception of information between the subjects of the educational and training process, the characteristics of the assimilation of knowledge, motor skills, skills and the formation of a healthy lifestyle are given. The specificity of communication in physical culture and sports classes in the conditions of digital transformation is revealed, which brings changes in the subjects of education at the personal, professional-group and socio-cultural levels. On the part of the teacher of physical culture, this is manifested in the constant updating of their knowledge, tracking changes in the educational needs of students over time, mastering the skills of persuasion, demonstrating their attitude to a healthy lifestyle and physical activity as a factor in the effective life support of a modern member of society. The effective tools of online and offline interaction, didactic content of the educational and training process, which contribute to increasing the level of physical development and physical fitness, the attitude of students to physical activity and interest in classes as a component of the cultural development of students, are described. Keywords: digitalization of education, physical culture and sports, optimization, teacher of physical education, didactic communication, professional and personal development | 234 |